Book and/or short story trailers are, by their nature, very weird things. Trying to convey a mood or feeling of a piece that does its best conveying in a completely different medium in a short amount of time is a recipe for clumsy and awkward “filmmaking”. AV Cub just came out with a pretty good one:

But most of them are really, really, ridiculously, embarrassingly bad:

Reason I bring this up is cause we’re gonna be posting some trailers of our own up here some time next week and I want to make this solemn promise to you, dear Annalemma disciple, that we will try our damnedest to make our trailers as interesting and non-embarrassing as possible. Keep your peepers pealed.

Thanks HTMLGIANT.