Digital designer, Judy Rush, offers insight into the realm of 21st century photo editing with real/fake. Rush pioneered the surreal aesthetic that’s been dominating the ad campaigns of Fortune 500 companies lately. real/fake shows the process, from digital editing software to old fashioned smoke and mirrors. It’s always interesting to see things get made. Is it just me or does it remind you of the writing process? You start with an image or a sound that captures your attention for wahtever reason and you try to create a world to give it some context. Strange that photographers and digital media artists have to rely on software to get their vision across. Sometimes it’s inspiring that all a writer needs is her noggin.