My brother, avid Mac disciple that he is, sent the above video this morning. He told me Annalemma should think about developing an application (cannot bring myself to say “app,” the word feels soft and wimpy on my tongue) for the iPad. Making one for the iPhone makes sense, I guess. Something like 65% of all content on the web is viewed with a mobile device nowadays (and I’m willing to bet that 90% of that content is Facebook related). But the iPad feels like such a colossal waste of money. What does this thing do that the iPhone does not? The e-book/reading feature is kinda cool, I guess, but it feels more like an afterthought than a primary function. The publishing world was asking for a savior and they got tossed table scraps.
What it boils down to for the magazine is whether or not what we do is accessible to people. I’ve always desired this magazine to be inviting to the savvy reader and first-timer alike, but with a $700 price tag I can’t see anyone buying this thing just for reading purposes. It’s going to be owned by the tech elite initially and then, months or a couple years later, it’s primary function is going to sift through, or it will be a total flop.
I’m not really interested in being the first lit mag on the iPad. It would probably garner some initial press and a few people would find their way to the site and even fewer might actually subscribe. But if we created a revolutionary use for the iPad, beyond its original intent, then it would be a signal flair to the audience, to people like you and me.
Who can say with this type of shit, though. I’m the worst tech forecaster ever. What say you, Internet? Do you plan on buying an iPad? Are you excited about this thing at all? Or is Wired simply playing their role? Developing an application because they are expected to, not because it serves any purpose? There for the sake of being there?
(p.s. Someone neglected to mention that Wired’s creative director is a cyborg. Makes perfect sense though.)